Rakshit Narula | Knowledge Hub https://rakshitnarula.com/knowledge-hub/ Practical digital marketing guides for founders and young marketers. en-in Fri, 13 Nov 2026 12:00:00 +0530 Why Digital Ad Campaigns Fail: 7 Common Mistakes That Waste Marketing Budgets https://rakshitnarula.com/knowledge-hub/why-digital-ad-campaigns-fail/ https://rakshitnarula.com/knowledge-hub/why-digital-ad-campaigns-fail/ Fri, 13 Nov 2026 12:00:00 +0530 Strategy The avoidable mistakes behind most disappointing campaigns, with simple fixes. Beyond Social Media: Why Your Brand Needs an Integrated Digital Marketing Strategy https://rakshitnarula.com/knowledge-hub/integrated-digital-marketing-strategy/ https://rakshitnarula.com/knowledge-hub/integrated-digital-marketing-strategy/ Fri, 13 Nov 2026 11:00:00 +0530 Strategy Why social media alone limits growth, and how to connect channels around one goal. AI in Digital Advertising: How AI Is Changing Media Buying, Targeting and Optimisation https://rakshitnarula.com/knowledge-hub/ai-in-digital-advertising/ https://rakshitnarula.com/knowledge-hub/ai-in-digital-advertising/ Fri, 13 Nov 2026 10:00:00 +0530 AI What AI now does inside ad platforms, what it can't do and how to work with it. CPM, CPC, CTR, CPA and ROAS Explained: Formulas and Examples for Marketers https://rakshitnarula.com/knowledge-hub/ad-metrics-cpm-cpc-ctr-cpa-roas/ https://rakshitnarula.com/knowledge-hub/ad-metrics-cpm-cpc-ctr-cpa-roas/ Fri, 13 Nov 2026 09:00:00 +0530 Metrics The five numbers every marketer should understand, with formulas and one worked example. AdTech Ecosystem Explained: How DSPs, SSPs and Ad Exchanges Work Together https://rakshitnarula.com/knowledge-hub/adtech-ecosystem-dsp-ssp-ad-exchange/ https://rakshitnarula.com/knowledge-hub/adtech-ecosystem-dsp-ssp-ad-exchange/ Fri, 13 Nov 2026 08:00:00 +0530 AdTech A plain-language map of who buys, who sells and how programmatic ads are traded. Conversion Tracking Guide: How to Set It Up Right Before You Scale Ads https://rakshitnarula.com/knowledge-hub/conversion-tracking-guide/ https://rakshitnarula.com/knowledge-hub/conversion-tracking-guide/ Fri, 13 Nov 2026 07:00:00 +0530 Measurement Why broken tracking quietly wastes ad budgets, and the simple setup that fixes it.