Rakshit Narula
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Knowledge Hub
Practical guides for founders and young marketers, based on real campaigns across the APAC and MENA regions. No jargon, just what works.
- Tracking and measurement
- Paid social
- Search and shopping
- Programmatic and CTV
- Affiliate marketing
- APAC and MENA
- AI for marketers
Conversion Tracking Guide: How to Set It Up Right Before You Scale Ads
Why broken tracking quietly wastes ad budgets, and the simple setup that fixes it.
AdTech Ecosystem Explained: How DSPs, SSPs and Ad Exchanges Work Together
A plain-language map of who buys, who sells and how programmatic ads are traded.
CPM, CPC, CTR, CPA and ROAS Explained: Formulas and Examples for Marketers
The five numbers every marketer should understand, with formulas and one worked example.
AI in Digital Advertising: How AI Is Changing Media Buying, Targeting and Optimisation
What AI now does inside ad platforms, what it can't do and how to work with it.
Beyond Social Media: Why Your Brand Needs an Integrated Digital Marketing Strategy
Why social media alone limits growth, and how to connect channels around one goal.
Why Digital Ad Campaigns Fail: 7 Common Mistakes That Waste Marketing Budgets
The avoidable mistakes behind most disappointing campaigns, with simple fixes.
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